This Is Pop (2021)

S1E1 Auto-Tune

Auto-Tune has undeniably transformed the landscape of pop music, sparking both admiration and criticism. Since its debut in 1997, this pitch-correction tool has influenced hits from Cher's "Believe" to Kanye West's "Love Lockdown." While some argue that it has degraded the quality of music, others celebrate its innovative use by artists. The episode explores the evolution of Auto-Tune, tracing its lineage to earlier technologies like the synthesizer. Central to the narrative is T-Pain, one of the most notable figures associated with Auto-Tune, who shares his personal journey with this controversial yet impactful tool.